Having a business blog is very vital to the success an establishment of your business. Also known as a corporate blog, a business blog deals with a specific or “unique” business. A corporate blog serves as an effective medium to communicate with your current customers and your potential clients in order to share knowledge and to build better business relationships. Having a business blog, especially one that is regularly updated, will provide your readers with more information on your products and/or services, industry news, company developments, tutorials, and all sorts of information related to your business. You’ll also be provided with the ability to develop your brand and business as you’ll be open to different ideas and suggestions from your clients’ feedback or comments. Business blogs are great marketing tools that can provide any business with a whole lot of benefits. Some of these benefits are listed below;
YOU’LL BE ABLE TO DRIVE MORE TRAFFIC TO YOUR WEBSITE
With a business blog, you’ll be able to create content that are relevant to your business and your customers. Doing this the right way can serve as a marketing tactic to drive traffic straight to your website.
You can make your blog the base or foundation for all of your social media platforms. Your business can be on Twitter, Facebook, LinkedIn, Instagram, Pinterest, or any other platform; you can post links of your blog articles -attached to relevant visuals- on your social media platforms. Once a user clicks on this link, that user will be redirected back to your blog and if they find your content interesting, they can click through to your website. You can also post inbound links directly into your blogs. These links will drive traffic back to specific landing pages on your website.
INCREASE YOUR SERP AND SEO
Your business blog can help you increase your SEO. You can still use fresh and unique content to beat your competitors in the SERP (Search Engine Result Page) race.
Ensure that you make use of the proper keywords in your articles. You can list out the topics, keywords, and the different categories you would like your business to be found with. These listed words must be used in your content when writing them. Now, if you blog about your goods, services or business regularly, whether you actively look for keywords or not, regular blogging will effortlessly increase your search keywords. Being consistent with your words will help increase your chances on the search engine page results.
The topics and keywords that are placed on your blog are significant ways through which search engines -Google included- use in finding your blog for these searched words.
PORTRAY YOUR BRAND AS A LEADER IN THE INDUSTRY
Well written contents have the power to portray you and your business as an industry leader. Posting topics that go in line with your market will show your clients and prospects that you are knowledgeable about your industry, and while they are basking in your knowledge, you are marketing your product and services as your posts will bring them to trust you and acknowledge you as a leader in the industry. They will be happy to learn the things they do not know from your blog posts and they’ll trust you enough to purchase your goods and services from nobody else but you.
With blogs, you’ll be able to take the connection you have with your clients to a deeper level. By giving them direct access to you through your blog, your clients will be able to know about your new products, updates on the old ones, new features, release dates and so on, without leaving their sofa. Consumers like to be in the know, and as a matter of fact, they appreciate it when they are taught or well-informed.
Besides this, the comment section below each blog post will provide consumers with the ability to share their thoughts with you. Some of these feedbacks can turn out to be extremely awesome ideas that will change the face of your business. Consumers like it when they are able to interact with business owners and when they can talk about what they want in more words than the 140 characters Twitter is offering them. They’ll also be able to interact with other customers.